EXCLUSIVE BEHIND THE SCENES B-ROLL OF TOSTITOS “SALUTE THE TROOPS” BOWL GAME AVAILABLE FOR FREE AND UNRESTRICTED USE
ROCKET ISMAIL, BARRY SWITZER AND ALL-STAR TEAM JOINED TOSTITOS AND THE USO
TO BRING Tostitos “Salute the Troops” Bowl
TO U.S. MILITARY IN PERSIAN GULF
College Football Legends and Active Military Members Teamed Up for
Flag Football and Tailgate Celebration
| CONTACTS |
| Chris Kuechenmeister, Frito-Lay, CELL (214) 422-8901, Chris.Kuechenmeister@fritolay.com |
| Oname Thompson, USO, (703) 908-6471, othompson@uso.org |
The Tostitos brand, in a joint effort with the USO, today held the first-ever Tostitos “Salute the Troops” Bowl, a one-of-a-kind college football experience at a military base in the Persian Gulf. The event included a flag football competition with teams of college football legends -- partnered with military service heroes -- in a gridiron match-up to celebrate the armed forces and provide a taste of home.
Highlights from the event will be shared at halftime during the nationwide broadcast of the 2010 Tostitos Fiesta Bowl on FOX on January 4, 2010. PepsiCo’s Frito-Lay division has had a relationship with college football for decades, highlighted by its 15-year title sponsorship of the Tostitos Fiesta Bowl.
The event for the troops, which also will include a pre-game pep rally and tailgate party, will put legendary college football coaches Barry Switzer and Tommy Bowden at the helm of two unique teams composed of former college all stars and active military personnel for a one-of-a-kind football showdown. Football greats Rocket Ismail, Tommie Fraizer, and Tony Casillas, among others, will participate in the on-field action.
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Video
**NEW VIDEO ADDED January 1, 2010**
Download Preview Quality Exclusive New Video from the Persian Gulf
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Download Broadcast Quality Exclusive New Video from the Persian Gulf
Download Preview Quality Tostitos Program Launch Interview
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Download Broadcast Quality Tostitos Program Launch Interview
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